Promotion of Android and iOS apps. BRIEF DEVELOPER ENCYCLOPEDIA. FAQ.
If your app is getting organic installs and it has a good rating, the Google Play and Apple App Store has to raise its position in the top categories. But not so many developers know that it is much more important to get to search tops, as they provide a large number of organic installs and this a high relevance audience because these users are looking for a particular problem solution – not because your app has got to the top.Now the marketers understand that getting to the Tops is useless if your application is not attractive or even discourages the user. You also need ASO – Optimisation (mobile SEO), which will allow the user to not only find your app, but also make the app store materials (icon, screenshots, title and description) more attractive for the install to happen.
How to deal with negative reviews?
More than 60% of users study reviews before they download the app. Google Play offers the feature to respond to reviews. It is important to use this opportunity to write, how to solve users problems and actually solve them. People will see that there is a team working on the app and will more more likely install it. This also has a positive effect on customer loyalty and retention of audience, and therefore your position in the top and search. The App Store has the feature to remove negative feedback. Please contact us and our managers will tell you how to do it.
How to move up the app when search for a keyword?
Keywords should be used in the title of your application – it is more likely to affect your position in search, both on Google Play, and App Store. For example, our application is called “AppCoins. Earnings”, as users often we look for the word Earnings. Before the release be sure to check the correctness of the display name of your app when searching in the category.
Now the promotion of mobile apps is becoming more complex and the competition is growing. It is important to follow some key queries used by similar apps and on what positions you are compared to them. Services that help you with this are SensorTower, MobileAction, AppAnnie. AppToTop helps you to move your app to the App Store search-top. The user clicks a link to Google Play or App Store, writes the specified keyword in the search, finds and installs the app. There is indexed in the search engines and you start to climb up the top for the given keyword.
How to affect the audience retention?
To begin, just start to measure it. You need to integrate Flurry or Google Analytics SDK into your app and then follow the indicator Return Rate in the Retention section of the first service or Cohort Analysis in the second one. If the day after the registration 30-40% of the audience returns, 10-20% returns after a week and 5-10% in a month and you know how to monetize them, then it’s time to think about getting more users. One of the most effective ways is a constant presence in the top. Top position is seriously affected by the percentage of users who does not remove the app after installation, so please use the “Check the app install in 3 days” and “Run the app next day after installation”. This feature guarantees the availability of the application for at least 3 days on the device, as well as improvement in Retention Rate. In this case deletion occurs more slowly and more likely that users return to your application.
How to most effectively work with the tops?
In fact, even experts can not tell you how it works, as Google Play and App Store did not disclose the principles of the tops ranking and sometimes they change them. But they try to create a system of objective evaluation of the app. At the same time, they are interested in creating a healthy competition between recognized leaders who staked out a place in the tops, and new and exciting applications, trying to reach the top. You should use this balance of interests, getting your own experience and using market professionals strategies to promote your app.
What kind of tops and app promotion strategies are there?
Both Storer build their Tops by countries (France, Ukraine, USA, etc.) and within each country there are some basic traffic generation tops. Getting to the overall Top Free primarily is good for quality projects, designed for mass audience: messengers, social networks, casual games – they will easily get a big boost of organic traffic.
For niche apps it is more reasonable to get to the category Top. A large amount of organic traffic begins when you get to the top-10, or even top-5 of the selected category. The number of required installations depends on the number of users in the country. For example, UK figures are nearly the same as in Russia, the USA – is about 5 times more. The most important factor for App Store ranking algorithm is the number of installations during the last day. Google Play is more complicated, you need at least 3-4 days to get to the top, but it goes down much more slowly. Lets begin with Google Play in Russia.
If you plan to launch a new app.
During the first month after the release your app is placed at the Google Play special top – Top New Free. It is much easier to climb this top than the overall top free, where you need to generate more than 100,000 units in a few days. Top-25 New Free gives about 15 000 – 20 000 organic installs a day. Top-5 New Free corresponds approximately to the overall top-25 (60 000 – 100 000 organic installs per day). To reach the top 10-25, depending on the activity of competitors you will usually need to purchase 3 000-7 000 installs with positive reviews (10-30%) lasting for 3-4 days.
If your application is older than one month.
Depending on your category we recommend taking from 2,000 to 15,000 installs with positive reviews (10-30%) during 3-4 days. As soon as you get to the top support position with 300-1000 installs per day. For categories with low and medium competition (Finance, comics, medical, travel, work, health and fitness, and various others.) 3000-7000 installs is usually enough. For complex categories (sports, social, communication, etc.) where competition is very high, we recommend 15 000-25 000 installs.
If your application needs to keep certain positions.
We recommended to order 200-1000 installs per day with the “optional review, 3 days uninstall protection and run the day after install” options, depending on the situation.
If you have a paid app.
Depending on the category it is usually enough to get from 10 to 100 app purchases a day with the “optional review” to get into the Top.
For more information, please contact our managers.
App Store promotion in Russia.
Getting to the category top.
To get to the top-10 1200-1500 installs is usually enough. Top-5 will require at least 3000 installs, but the number of organic installs will be much higher than when you get to the Top-10. To promote and keep the app in the Category Top-10, for example, during 3-10 days, you will need from 7 to 10 thousand installs. The total volume of organic traffic you’ll get from the Top is 3,000 – 8,000 installs while using motivated traffic. That means you will get about 30-60% of free organic installs above the purchased motivated installs.
Top Free chart (overall App Store Russia).
To get to the Top – 25 you have to make about 5 000 – 10 000 installs per day, TOP – 10 – about 15 000 – 20 000 installs per day. To track installs and other metrics you should integrate tracking system SDK into your app. If you dont have any tracking integrated, we recommend to start with http://www.tune.com/ – an easy and reliable tracking system. We are also working with other tracking systems.
Keeping the position
For the best performance when you get to the Top you should keep the position for at least next 24 hours. During this time, the application starts keeping its top position by the increase of organic traffic. In some cases, applications are held in the top few days after getting there.
To track installs and other metrics you should integrate tracking system SDK into your app. If you dont have any tracking integrated, we recommend to start with http://www.tune.com/ – an easy and reliable tracking system. We are also working with other tracking systems.
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