Building semantic kernel
Building semantic kernel – is the first and most important step to begin your search optimization!
Semantic kernel – a list of words and phrases that most closely reflect the features of the application and user intents. In other words – these are the queries that your target users are using to find your mobile app.
While building the semantic kernel for Google Play and App Store, we use Google Trends, Adwords, Yandex.Wordstat, WordNet, tooltips when typing a search query into the app stores, the competitor’s analysis, some life hacks, and a bit common sense.
An important question: which queries bring more traffic? It is necessary to put them in the name of the app and frequently use in the description. We use such services as SensorTower.com and provide a list of queries, ranked by the potential volume of traffic.